Today was the last session of our "managing luxury brands" course and we all presented our brand extension.
Although I was really nervous I think I have managed to present really well. I really enjoyed presenting it like a pitch to an existing brand, particularly because this is what we will have to do in our jobs in the future.
All i all this seminar increased my knowledge about brand management and especially creating a brand extension challenged me because I needed to show a lot of creative thinking. Although at the beginning I wasn't sure how to start the assignment, by now I am really proud of my work and I am happy I continued putting a lot of effort in, to overcome my concerns and make it a good and logical assignment.
As I said before, today was the last session of the seminar so it will also be the end of this blog in it's current form. Especially because I like going to exhibitions and keeping up with what is going on in the luxury industry, it was great to share my opinion and experiences.
I will try to keep it going and may even report about my consultancy project next semester.
